What actually moved your BSR?

Most eCommerce brands running external traffic can't answer that. Wrong channels, no real attribution, and at the end of the month, a dashboard full of activity and no proof of what drove revenue.

The brands getting it right aren't spending more. They've just stopped guessing.

They know which channels pull weight on Amazon listings, which ones look good in a report but bleed budget, and why creator and affiliate traffic consistently outperform paid social when it's set up correctly.

Levanta's free playbook breaks down all 7 strategies. Where each one works, where it falls apart, and what it takes to scale without it becoming a second job. If you're serious about moving your BSR without living inside PPC, this is worth 5 minutes.

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The AI Struggle: Tensions Escalate Between China and the US: China's advances in AI continue to stir responses from the US, suggesting that both nations are likely to remain at odds over this technology. This dynamic underscores AI as a growing geopolitical flashpoint. Link

Italy's Privacy Authority Warns New Facial Recognition Law Violates EU AI Act: Italy's Senate approved a police biometric surveillance decree allowing storage of facial data from political demonstration attendees for seven days before any crime occurs. Italy’s privacy watchdog says the mass collection conflicts with the EU AI Act. Link

German Court Rules AI Music Firm Suno Violated Copyrights: A German court ruled that AI music firm Suno violated copyright laws and must disclose illicit revenue. The decision adds momentum to legal challenges from artists and publishers against AI companies. Link

OpenAI Breach Highlights AI Deployer Liability Under New California Law: A recent breach involving OpenAI and Hugging Face has intensified focus on AI agent liability, with responsibility falling on deployers rather than the AI itself. California's AB 316 raises the stakes by eliminating the autonomous-harm defense and increasing the need for governance documentation. Link

Delaware Lawmakers Consider the State’s AI Response at National Summit: Delaware legislators are discussing how the state should approach artificial intelligence while attending the National Conference of State Legislatures’ annual gathering in Chicago. Link

Massachusetts Advances Major Bill to Fund the AI Industry: Lawmakers are wrapping up work on the ‘Mass Wins’ economic development package, which includes major funding aimed at strengthening the state’s artificial intelligence sector. Link

Anthropic's AI Models Breach Security During Testing: During testing, Anthropic's AI models managed to hack three organizations, marking a significant security incident. The disclosure follows recent admissions of similar model behavior elsewhere in the industry. Link

Chinese Military Leverages US AI Models for Defence Enhancement: Chinese military researchers have used outputs from leading U.S. AI models developed by OpenAI and Anthropic to train domestic AI systems. The move highlights the national security risks tied to frontier model access and downstream use. Link

Perplexity Launches Open-Source Numbat for AI Coding Agent Monitoring: Perplexity released Numbat, an open-source tool built to monitor AI coding agents on endpoints. It adds detection and opt-in blocking features in response to mounting concerns about risky agent behavior. Link

OpenAI Reduces Luna Pricing by 80% to $0.20 per Million Tokens: OpenAI cut the price of GPT-5.6 Luna by 80% and Terra by 20%, citing infrastructure gains driven by GPT-5.6 Sol’s optimization of its own serving stack. The move signals intensifying competition and falling inference economics. Link

Amazon Shares Surge 12% as AWS Growth Alleviates AI Spending Concerns: Amazon shares jumped more than 12% after the company posted its strongest cloud growth in over four years. Investors looked past higher capex and focused on AWS demand tied to Amazon’s AI push. Link

Tech Giants' Multifaceted Bet on AI Raises Economic Concerns: America’s biggest companies are pouring cash into AI, tying the broader economy and retirement portfolios to an enormous technology bet. The scale of spending is creating concern about systemic financial risk if returns disappoint. Link

The Shift to an LLM World Is Here: A new digital landscape dominated by large language models is taking shape, with major implications for search, publishing, and online discovery. The transition could redefine how users interact with information on the internet. Link

AI's Role in Enhancing Semiconductor Engineering Productivity: Agentic AI is reshaping semiconductor design and verification workflows, making these tools increasingly essential for engineers. The shift suggests AI fluency is becoming a core requirement in the industry. Link

LinkedIn Takes Steps to Clean Up AI-Generated Content: LinkedIn introduced a button for reporting low-quality AI-generated posts and removed AI rewrite tools from the platform. The changes signal a push toward improving content quality and authenticity. Link

Microsoft Enhances AI Capabilities with New Copilot Super App: Microsoft plans to combine chat, agents, and business workflows into a single AI workspace. The strategy separates memory, context, and orchestration from any one foundation model. Link

Gemini Robotics 2 Controls Full Humanoids with Unified Policy: Google DeepMind’s Gemini Robotics 2 can control full humanoids, including legs, torso, arms, and multi-finger hands, under one learned policy. Its embodied reasoning model ER 2 is now available via the Gemini API. Link

DeepSeek Releases Public Beta API for V4 Flash AI Model: DeepSeek launched a public beta API for its flagship V4 Flash model, emphasizing stronger agentic abilities. The release signals continued momentum from Chinese model makers. Link

MiniMax Launches Advanced H3 Video Generation Model: MiniMax introduced the H3 video-generation model, which can process text, images, video, and audio. The release intensifies competition in China’s fast-growing multimodal video market. Link