Most eCommerce brands running external traffic aren't scaling — they're just spending.

Wrong channels, no real attribution, and at the end of the month, still no clear answer to the only question that matters: what actually moved your BSR?

The brands getting it right aren't necessarily spending more. They've just stopped guessing. They know which channels pull weight on Amazon listings, which ones look good in a dashboard but bleed budget, and why creator traffic consistently outperforms paid social on ROI when it's set up correctly.

Levanta put together a free playbook breaking down 7 proven external traffic strategies. Inside you'll see how top brands are driving millions in off-Amazon revenue and why most channels underdeliver when brands don't know what to look for before they start spending.

If you're serious about growing outside of PPC, this is worth 5 minutes.

Grab the FREE playbook

Trump Administration’s Mismanagement Slows AI Progression: Under the Trump administration, the Commerce Department has faced criticism from former officials and China hardliners who attribute the slowdown in the AI technology race to mismanagement, resulting in significant bottlenecks. Link

Governance Required for Scaling AI Agents: As AI agents scale, the necessity for robust governance frameworks becomes increasingly apparent. The discussion centers on the imperative need for regulation and guidelines to ensure responsible development and deployment. Link

Anthropic Faces Potential Political Headwinds Amidst OpenAI's Challenges: The U.S. government’s scrutiny of Anthropic may not be persistent, particularly if future political dynamics change. This highlights ongoing concerns about regulatory actions in the AI sector, particularly for companies like OpenAI. Link

OpenAI's GPT-5.6 Model Receives U.S. Approval for Broader Rollout: The U.S. Department of Commerce has granted approval for a broad launch of OpenAI's advanced GPT 5.6 model, according to a report. This decision marks a significant step for OpenAI in deploying its latest technology. Link

States

Digi Power X Says Alabama AI Data Center Is on Track: Digi Power X reported $155 million in cash and no long-term debt, while saying its Alabama AI data center campus remains on schedule and has begun generating initial AI-related revenue. Link

California Proposal Would Add Eight Bay Area Data Centers: A California company is proposing dozens of new data centers statewide, including at least eight in the Bay Area, with some local officials already backing the buildout. Link

FTC Proposal Could Upend Colorado’s AI Bias Law: A new FTC proposal on undisclosed ideological output tuning may conflict with Colorado’s recently passed AI bias law, potentially forcing the state to revise its approach. Link

Kemp Meets With OpenAI and Georgia Power in Atlanta: Georgia Gov. Brian Kemp held talks with OpenAI and Georgia Power about the company’s plans in the state as concerns grow over how data centers could affect local resources. Link

Pingree Calls for Moratorium on AI Data Centers in Maine: Maine gubernatorial candidate Hannah Pingree proposed a moratorium on AI data centers, creating a sharp contrast with Gov. Janet Mills after her recent veto of a similar ban. Link

After Virginia’s AI Bill Veto, State Policy Debate Continues: Virginia’s vetoed AI bill is fueling broader debate over how states should regulate AI, with observers comparing the effort to the EU AI Act and weighing what comes next. Link

Abbott Tightens Oversight of Pecos AI Data Center Project: Texas Gov. Greg Abbott is increasing scrutiny of Microsoft’s $7 billion AI data center project near Pecos, stressing that residential electricity customers should not bear the costs. Link

Wisconsin Data Centers Could Drive 40% Energy Demand Jump by 2032: A draft report says three active data center projects account for more than 72% of Wisconsin’s projected peak electricity load growth, with statewide energy demand expected to rise 40% by 2032. Link

Anthropic, OpenAI, and Google Score Highest in AI Safety Index: The Future of Life Institute’s AI Safety Index has graded Anthropic, OpenAI, and Google as the top performers, while SpaceXAI received a grade of 'F.' Link

China Identifies Security Flaws in Anthropic’s Claude Code: China reported that multiple versions of Anthropic’s Claude Code possess security vulnerabilities, capable of transmitting sensitive user information, such as location and identity, to remote servers without user consent due to a monitoring mechanism. Link

Anthropic's Claude Develops a New Internal 'J-Space' for Autonomous Thought Processing: Anthropic's recent findings reveal that their AI model, Claude, has created its own internal thinking space called the 'J-Space,' which emerged independently during training. While it may improve reasoning, the discovery also raises concerns about hidden internal processes and unexpected autonomy. Link

Nscale Secures $900 Million to Expand Data-Center Operations: The U.K. artificial intelligence infrastructure startup Nscale announced it has locked in $900 million in funding to aid its data-center buildout across Europe, the U.S., and the Asia Pacific. This investment aims to inject flexible liquidity into its expansion plans. Link

Global Datacentre Projects Face Challenges as Energy Demands Escalate: Large-scale datacentre initiatives around the world are encountering significant hurdles or being cancelled due to increasing energy demands. This troubling trend could have wide-reaching implications for global artificial intelligence efforts. Link

Amazon Launches $25 Billion Bond Sale to Fund AI Infrastructure: Amazon has announced a $25 billion bond sale aimed at financing its artificial intelligence infrastructure initiatives. This financial move is part of the company's strategy to enhance its capabilities in the AI sector. Link

Open Source AI Models Coexist with Frontier Labs: The success of open source models is not adversely affecting frontier labs like Anthropic. Rather, both seem to represent different phases within the same lifecycle of AI development. Link

AI Dictation Tools Gaining Traction in Workplaces: The emergence of large language models has significantly improved dictation software, enabling it to produce better results quickly. This advancement raises questions about whether such technology will become commonplace in office settings. Link

SpaceXAI Set to Release New AI Model This Week: A report indicates that SpaceXAI is preparing to launch a significant new AI model in collaboration with Cursor, marking their first joint production. Link

Meta Launches Muse Image: Meta has introduced its new Muse Image model, building upon the reasoning architecture of its Muse Spark model released in April, enhancing its capabilities with advanced multi-modal features. Link